Getting your company and products noticed can be tricky at best. You may use social media and blogging to help promote; however, video marketing might just push you to the next level. Hearing about your products "from the horse's mouth" is often what can convert a potential customer. Read more in this article to make video marketing your new tool.
Google search stories are an excellent way to keep yourself off the camera while still creating video marketing which is effective. You search for your sites and show the world where they can be found, who is referencing them and what they contain, allowing people to find out what you're about.
Video marketing gives you a way to keep in contact with your audience. Request that clients ask you questions then respond in video form. Give out some free products to the people who sent the questions you selected!
Your videos will become popular if you share them efficiently. You should create an account on YouTube and on other similar sites your audience uses, feature your videos on your site or blog and share them on social networks. If possible, get other bloggers and people who are influential on social networks to share your videos.
Videos make your site more interactive but keep in mind that they are not an ideal solution for your search engine optimization campaign. You can optimize your videos by choosing descriptive titles filled with keywords and adding a transcript or a summary of the content of the video you want to feature.
Use events such as expos and trade shows to interview experts. You can then post the interviews on your site as a resource for your viewers. Ask the types of questions that your audience would ask and try to keep the interview as interesting as you can to hold your viewer's attention.
Make sure that any video content you post online is optimized for search engines. Remember that search engine spiders cannot watch video content, so make sure that you have fitting titles, tags and descriptions. Fill them in the appropriate fields. You would be shocked to see how many video posters do not even bother doing this.
People love competition, which is why holding a video contest is such a great marketing strategy. Ask viewers to create their own videos and then have everyone vote on them. This will help drive viewers to your site and energize them by giving them a chance to win something.
While a single video can do a great job, a series of videos keeps viewers coming back for more. Have each new video pick up from where the last left off and you'll find people return to your site just to see what's coming next, and they might even buy while they wait.
Don't forget to post videos to your website, but exercise some caution when doing so. You do not want to make your page run too slowly, and video can definitely impact your load time. Therefore, it is best to select only a couple of videos that showcase your best work.
Be sure that you use attractive people in your video marketing campaign. While it seems wrong on some level, it is a fact that people respond better to very attractive people. If you do not have attractive people that you know that will help you out you should look into hiring actors.
Try cutting your longer videos into smaller segments. Many video marketers don't consider the audience's attention span, so they make videos that are too long. Most people will not watch a 10-minute video about a single product. Try breaking a long video like that into multiple pieces that can be released once each day.
Once you get a video or two up, start churning them out. Focus your efforts into a campaign, where each of your individual videos is a smaller part of a larger whole. Create a synergy around your total body of content. If you can get a new viewer with one video to look at more, your chances of a successful call to action rise.
One of the tried and true techniques to video marketing is to use cliffhangers. They have been used in television from the very beginning and are always effective. This will keep your viewers engaged and have them anticipating your next video to answer the questions raised in the first video.
After posting your video on YouTube, you should embed it on your site or blog. If someone visits your site and is unsure if your product is right for them, a video can help to convince them. Do not be overly concerned about the loss of views; view counts will accumulate regardless of where the video was seen.
Using the right keywords is important when marketing your video. Keywords will help people to find you through search engines. Try to use phrases along with single words. For instance, if your video is about cookies you can use the phrase "baking chocolate-chip cookies." This will allow you to be found much easier.
Just like with SEO, don't target keywords but instead key phrases. People aren't going to Google "tent" to find a video. What would you use to search for your video? "Comparison of camping tents" or "camping tent review" or even "how to pitch a tent" are far more likely to be used.
When it comes to video marketing, transparency and authenticity are you two best friends. No one is interested in a video where people are just reading off scripts. Try and give your videos a natural voice so that your audience can see how sincere you are about whatever it is you're promoting.
It can be difficult to compete in your niche if you are only doing basic marketing. Videos are a great way to add a personal edge to your marketing. Be bold and bring your product to life with some great video offerings. With these tips in mind, you can reach new goals in your success.